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Marketing ZFP / Titelei/Inhaltsverzeichnis
Marketing ZFP / Titelei/Inhaltsverzeichnis
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Titelei/Inhaltsverzeichnis
1–1
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2–3
Editorial
Daniel Baier, Joerg Koenigstorfer
Daniel Baier, Joerg Koenigstorfer
2–3
Details
4–21
Trust in Digital Voice Assistants: A Fundamental Determinant for Companies’ and Customers’ Engagement in Voice Commerce
Carsten D. Schultz, Friederike Paetz
Carsten D. Schultz, Friederike Paetz
4–21
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22–34
Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive Industry
Mohamed Souka, Markus Rump, Michael Löffler, Reinhold Decker
Mohamed Souka, Markus Rump, Michael Löffler, Reinhold Decker
22–34
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35–48
Effects of COVID-19 onWell-Being and Customer Loyalty: A Life Event Perspective
Nicola E. Stokburger-Sauer, Verena Hofmann, Heike Hebborn, Anna Teresa Wanisch
Nicola E. Stokburger-Sauer, Verena Hofmann, Heike Hebborn, Anna Teresa Wanisch
35–48
Details
49–66
The Role of Organizational Values for Sustainable Development: The Case of Forest Green Rovers and the Promotion of Plant-based Diets
Lennart Pape, Ingo Höhn, Kyle Bunds, Joerg Koenigstorfer
Lennart Pape, Ingo Höhn, Kyle Bunds, Joerg Koenigstorfer
49–66
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Marketing ZFP , page 1 - 1
Titelei/Inhaltsverzeichnis
DOI
doi.org/10.15358/0344-1369-2023-2-1
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2023-2-1
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