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Marketing ZFP / Titelei/Inhaltsverzeichnis
Marketing ZFP / Titelei/Inhaltsverzeichnis
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Titelei/Inhaltsverzeichnis
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2–2
Editorial
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Research Articles
3–12
Customer Cognitive Appraisals of Differential and Dynamic Pricing
Silke Bambauer-Sachse, Ashley Young
Silke Bambauer-Sachse, Ashley Young
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13–54
Research Notes
13–54
13–21
Prize Decoys at Work 2.0: Does Frame Equivalence Replicate Asymmetric Dominance Effects in Risky Choices on Lotteries?
Holger Müller, Toni Richter, Horst Gischer
Holger Müller, Toni Richter, Horst Gischer
13–21
Details
22–54
Emotions Make Your Narratives Fly: The Effect of Strength of Emotions on the Effectiveness of Narrative Advertising
Marie Spies, Heribert Gierl
Marie Spies, Heribert Gierl
22–54
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Marketing ZFP , page 1 - 1
Titelei/Inhaltsverzeichnis
DOI
doi.org/10.15358/0344-1369-2022-4-1
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2022-4-1
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