„… value with individual consumers and then sharing the value benefits with them over the lifetime of the …” „… association (Gordon, 1988). This is due the fact that a higher customer value will raise customer satisfaction …” „… ; thereby customer loyalty will be instilling, which, in turn, creates higher profit due to increased volume …”

„… relationship. Those individuals to whom a customer feels the closest connection are also those to whom he or …” „… highest possible level of customer satisfaction is the ultimate goal of marketing. When customers are …” „… employees are more likely to deliver higher-quality service both within the company and to external …”

„… offer to make it worth a higher price instead of charging the lowest price. For example, Sony builds …” „… luxury-performance cars in the higher-income segment, this required charging a premium price. In contrast, when it …” „… . For example, a decision to position the product on high-performance quality will suggest that the …”

„… the individual firm• explain the major steps in pricing decisions• explain how the product life cycle …” „… productLowHighSupportservicesProductattributesCore productbenefitsDeliveryInstallationGuaranteesAfter-sales service? repair …” „… tailored to the business culture and sometimes to individual customers.Product differentiation seeks to …”

„… communicationDirect exposure to se-• lect individuals within a target marketMessages can be • targetedHigher cost per …” „… • : the association of the company or its products with an individual, event or organisation.Internet …” „… , guaranteeing exposure to a selected individual within a target market. Person-to-person • interactive …”

„… high service level that is aligned with customers’ individual needs. This means that not only the …” „… scope:• Low•• Medium••• HighZusatzmaterial SP mybook238 C www.claudia-wild.de …” „… (EBT) 5.3 4.7 5.5Taxes 2.5 2.2 1.7Net income 2.8 2.5 3.8Payments to shareholders 1.8 1.5 1.8Transfer to …”

„… Hidden-Markov-Modell 478–482 High Net Worth Individual siehe HNWI Historische Simulation 110, 544–546 HNWI 3 …” „… Überschussrendite siehe Rendite, Überschussrendite UHNWI 3 Ultra High Net Worth Individual siehe UHNWI …” „… Niedrigzins Nelson/Siegel-Modell 297–298 Nennwert 281, 283, 313, 316 Net Asset Value 4 Nettohaltekosten siehe …”

„… Mio. USD gelten als Ultra High Net Worth Individuals (UHNWIs). Abbildung 1.1 gibt eine Übersicht über …” „… Management werden Privatpersonen mit einem investierbaren Vermögen von mindestens 1 Mio. USD als High Net …” „… Worth Individuals (HNWIs) bezeichnet. Privatpersonen mit einem investierbaren Vermögen von mindestens 30 …”

„… –neue 148 Governance-Modell 8 Großrechnersysteme 69 High Net Worth Individuals 17 iCloud 155 IFRS 9 111 …”

„… Beratungsangebote und Vermögensverwaltung für »low net worth individuals« sind nur einige der Produkte, mit denen …” „… zu steuern – erwartet schnelle, bequeme und einfache digitale Angebote. Auch nicht »High Net Worth …” „… Individuals«, also Anleger, die die Mindestanlagen im Private Banking nicht aufbringen können, möchten von den …”

„… be accompanied by a consistently high service level that is aligned with customers’ individual needs …” „… following icons next to each question: Difficulty and scope: • Low •• Medium ••• High X-presso Case Study …” „… -1.1 Earnings before taxes (EBT) 5.3 4.7 5.5 Taxes 2.5 2.2 1.7 Net income 2.8 2.5 3.8 Payments to …”