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Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

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4.1 Product and Service Decisions S. 185-226

„… . As quality control, assurance and management methods become more widely understood and practiced …” „… about the quality. This is called evidence management, in which the service organisation presents its …” „… teams• Interlinking of R & D, production and marketing activities• Total quality management• Parallel …”

1.5 Relationship Marketing as an Integrative Management Approach S. 31-36

„… the quality of interactions with the customer and the successful management of the customer base (Egan …” „… 1.5 Relationship Marketing as an Integrative Management Approach 171.5 Relationship Marketing as an …” „… Integrative Management ApproachAs Pels noted (1999) the debate regarding RM’s place within marketing theory in …”

2.1 Assessing the Internal Marketing Situation S. 57-75

„… (e.g. between mar-• keting and human resource management)describe the difference between Market …” „… ‘marketing management’ to ‘marketing-orientated company management’.The Internal Market and the Functional …” „… employee-customer interface has promoted the interest in internal branding. Studies suggest that the quality of …”

5.2 Budgeting and Control S. 388-401

„… service outputs being provided. The measurement and management of inputs and outputs is also complicated …” „… Salesß Profitsß Cash flowß ROIß EVAOutput quantity:ß Volumeß Market shareOutput quality:ß Customer’s …” „… perceived qualitySource: Adapted from Hollensen, 2006, modifiedFigure 5.11: Model of marketing …”

Case 5: Alfred Ritter GmbH S. 445-460

„… – joined the advisory board that guided and controlled the company’s management. Five years later, Alfred …” „… , emphasizing high quality and its familiar slogan ‘Square. Practical. Good.’ Second, the company looked to …” „… and used low quality ingredients in order to cover their costs. When cocoa prices rose significantly …”

1.1 The Evolution of Relationship Marketing S. 15-21

„… adoption of RM is the area of Total Quality Management (TQM) that lately revolutionized industry’s …” „… to consumers at the lowest possible prices. When companies embraced Total Quality Management to …” „… the benefits of relationship longevity• explain the drivers of relationship management• describe RM’s …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… on which the company can rely.The measurement of concepts such as service quality, customer …” „… ) (section 5.4.6)• It is imperative to emphasise that all three management concepts are part of the same …” „… AccountManagement5.4.7Creating longterm customervalue5.4.2Satisfaction of customers andemployees5.4.8 …”

Case 2: BMW Motorcycles S. 110-123

„… . They were too obsessed with technology and assembly quality and did not recognize that motorbikes had …” „… fashionable rider equipment to top-quality touring holidays and training trips all over the world.BMW Motorrad …” „… efficiency and flexibility – and, at the same time, serve to guarantee premium quality.The same premium …”

4.2 Pricing Decisions S. 226-248

„… quality leadership. At a specific level, a company may set prices low to prevent competition from entering …” „… . For example, a decision to position the product on high-performance quality will suggest that the …” „… a higher price than many competitors. Eventually, customers recognize Sony’s higher quality and are …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… quality of change decision.Facilitation and support • Management might also provide supportive efforts …” „… management.Marketing plans developed in isolation rather than on marketing analyses• : insufficient marketing …” „… management process in developing marketing plans. In SMEs this process is usually informal. In larger, more …”

Case 3: Royal Copenhagen A/S S. 180-185

„… writing and lines in their artworks.Royal Copenhagen’s products are of high quality, high price and are …” „… quality and if the product can relate to a story even better. The Japanese are much interested in Danish …” „… Segmentation – Diagnosing and Trenting the Barriers. Industrial Marketing Management, 30, 609-625Collins, J …”

2.2 Assessing the External Marketing Situation S. 75-88

„… . Religion affects perceptions of development, quality of life, appropriate standards of exchange, and …” „… particular aspects of marketing. The computers and their extensive availability to management has led to …” „… three key strategic issues related to purchasing management (Hollensen, 2006):1. The decision of whether …”

1.4 Relationship Drivers S. 28-31

„… goal. Customer Satisfaction Aside from confidence benefits/trust, relationship quality is generally …” „… increases a customer’s trust in the seller, both strengthening the quality of the relationship and …” „… 12:45:31 Uhr1.5 Relationship Marketing as an Integrative Management Approach 171.5 Relationship Marketing …”

3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… quality for their money, but they also expect a pleasant shopping experience to go with it. Triumph is …” „… grading Occupation A Higher managerial B Middle management C1 Supervisory/lower management C2 Skilled …” „… suppliers to have the capability to operate national or international account management, while …”

4.3 Distribution Decisions S. 248-286

„… several levels. At the strategic level, quality relationship processes have to enable senior management to …” „… , total quality management, customer satisfaction and customer responsiveness served to enhance the role …” „… areas of management.The more involved a company is with the distribution, the more control it exerts. A …”

Case 4: Heinrich Deichmann GmbH S. 344-358

„… overall strategy is to expand its shoe business by answering all consumer demands offering quality shoes …” „… ) Brand extensions: The good, the Bad and the Ugly, Sloan Management Review, Summer, pp- 47-56Aaker, D. A …” „… . (1996) ‘Measuring brand equity across products and markets’, California Management Review, vol. 38, no …”

3.1 Strategic Marketing Planning S. 123-149

„… management:Figure 3.7: The generic strategies of the McKinsey Market Attractiveness-Competitive Position …” „… should our business be in the future?’ Senior management in all businesses needs to answer such questions …” „… , early 1900s)• Become the company most know for changing the worldwide poor-quality image of • Japanese …”

Case 1: Nordex AG S. 48-57

„… : the dynamics of relationship quality, International Journal of Service Industry, Management, 5, pp …” „… management)describe the difference between Market Orientation View (MOV) and • the Resource Based View (RBV)discuss …” „… Production department, 20 % in Service department, 13 % in Central Engineering, 13 % in Project management …”

Index S. 461-464

„… 383“Top down” model 154Top-down planning 31Total Quality Management 5Transactions orientation 4 …” „… Customer mix budgets 383Customer perceived value 412Customer relationship management (CRM) 414Customer …” „… variables 145Global account management (GAM) 418Goals-down-plans-up-planning 31Green marketing 396 …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… environmental solutions.Within the framework of environment-conscious management, green or environmental …” „… is essential that marketing management should develop a specific conception of green marketing …” „… as physically collecting it. The timing of quality, quantity, and composition needs to be managed in …”

4.4 Communication Decisions S. 286-344

„… percentage of the unit sales price. This method is easy to apply and makes management think about the …” „… percentage to use.Affordable method • This approach bases advertising expenditure on what level management …” „… of this approach is that it stimulates management to think about objectives, media exposure levels …”

Titelei/Inhaltsverzeichnis S. 1-14

„… of new products, supply chain management , internationalization, quality management, and …” „… . Consequently, the book looks at the marketing management process from the perspective of both relational and …” „… marketing management approach. Svend Hollensen‘s and Marc Opresnik‘s holistic approach covers both …”

1.3 Relationship Economics S. 22-28

„… of the marketing management process. The familiar superior objectives of all strategies are enduring …” „… chapters and throughout the book relationship management ideas, concepts and perceptions will be explained …” „… and we will establish the importance of RM as an integrated management approach.1.3 Relationship …”

2.6 SWOT Analysis S. 96-110

„… Buying influences Committees, technical • experts, and management are all involved in decision • making …” „… , possibly, its greatest advantage is that its use allows management to focus its attention on key issues …” „… activity but, also, as a dynamic part of the management process which can facilitate management development …”

doi.org/10.15358/9783800648702

Claus Buhleier, Arno Probst, Christoph Schenk - Der Prüfungsausschuss des Aufsichtsrates

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Claus Buhleier (ed.), Arno Probst (ed.), Christoph Schenk (ed.)

Der Prüfungsausschuss des Aufsichtsrates

2022

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Literaturverzeichnis S. 689-723

„… Quality Associated with Greater Real Earnings Management? In: Accounting Horizons, 25. Jg., Heft 2, S …” „… Quality. In: Management Decision, 55. Jg., Heft 2, S. 347–382.Gebrayel, E./Jarrar, H./Salloum, C./Lefebvre …” „… audit com-mittee characteristics on audit quality. In: Management Science Letters, 9. Jg., S. 271–282 …”

K Der Prüfungsausschuss in ausgewählten Ländern S. 603-666

„… üblich, dass die Revisionsstelle den Corporate-Governance-Bericht durch-liest und das Management auf …” „… and at least one member must have accounting or related financial management expertise, as interpreted …” „… related financial management expertise is required by the NYSE and Nasdaq listing standards.53 Item 407(d …”

Stichwortverzeichnis S. 735-742

„… 626 – Leading Practices 643 – Regulatory Environment 622Audit Quality Indicators (AQI) 213, 217, 219 …” „… , 178 – Compliance Management System (CMS) 175 – Compliance-Management-System (CMS) 180, 465 …” „… Compliance-Management- Systeme 465Informationsversorgung 105 – Abschlussprüfer 110 – allgemeine Informationen 111 …”

D Die Tätigkeit des Prüfungsausschusses im Jahreslauf S. 121-266

„… Risiko-managementsystemen« oder »COSO ERM Framework« (Enterprise Risk Management Frame-work). COSO II baut auf dem …” „… Audit Quality Indicators (AQI)jährlich X Rechnungslegungsprozess und unternehmerische …” „… anderen Bestätigungen Dritter y »Management Estimates«: Beeinflussung schätzungsabhängiger Rückstellungen …”

Titelei/Inhaltsverzeichnis S. 1-42

„… Quality ManagementISS Institutional Shareholder ServicesISSB International Sustainability Standards Boardi …” „… UnternehmungAKIR Arbeitskreis Integrated Reporting und Sustainable Management(Schmalenbach-Gesellschaft für …” „… StandardsERM Enterprise Risk ManagementERP Enterprise Resource Planning SoftwareESEF European Single Electronic …”

H Erfahrungsberichte von Praktikern S. 469-544

„… can’t audit. Only a company’s outside auditor can determine whether the earnings that a management …” „… auditors worry more about misleading its members than about offending management. In recent years auditors …” „… manner selected by management? This question should cover both material and nonmaterial differences. If …”

Autorenverzeichnis S. 725-734

„… Prüfung und prüfungsnahe Beratung von Compliance-Management-Systemen, insb. nach IDW PS 980 sowie auch im …” „… Finance & Management sowie an der ICG Real Estate Board Acade-my) und veröffentlicht Fachbeiträge zu …” „… Nachhaltigkeitsberichterstattung. Als Sparrings-partner von Management und Aufsichtsrat zur Weiterentwicklung risikoorientierter …”

Arbeitshilfen S. 671-688

„… Ermessensentscheidungen des Managements waren erforderlich? Wie wurden diese im Rahmen der Abschlussprüfung beurteilt? y …” „… Prüfungsschwerpunkte? y Wie läuft die Kommunikation zwischen Abschlussprüfer und Management, inklusive der …” „… schriftlichen Berichterstattung (Prüfungsberichte, ggf. Management Letter) sowie über die nicht gebuchten …”

F Ausgewählte Einzelfragen der Tätigkeit des Prüfungsausschusses S. 285-408

„… Leistungs-berichte und Erläuterung von AbweichungenAufsichtsrat Vorstand Management-Team Rahmenbedin-gungen …” „… tauglich und das Management fähig?«2Aus Sicht der Betriebswirtschaft können die inhaltlichen Zusammenhänge …” „… Programm-Management-Struktu-ren, die jedes Jahr die Umsetzung wichtiger Initiativen vorantreiben.Strategie, Kommunikation und …”

doi.org/10.34156/9783791054766

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Controlling

Browse Volumes: Controlling

CON Volume 28 (2016) Issue 10 ISSN Online: 0935-0381

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Boris Otto, Christine Legner Datenqualitätsmanagement für den Industriebetrieb S. 550-557

„… den USA gemacht. Der Ansatz des Total Data Quality Management bspw. überträgt Prinzipien des Total …” „… Quality und des Lean Management auf die Bewirtschaftung von Daten (vgl. Wang, 1998, S. 58 ff.). Später …” „… Foundation for Quality Management das Exzellenzmodell für Corporate Data Quality Management. Dieses Modell …”

Andreas Zechmann, Klaus Möller Finanzielle Bewertung von Daten als Vermögenswerte S. 558-566

„… Jg. (2000), H. 1, S. 12–16. Ge, M./Helfert, M., Cost and Value Management for Data Quality, in …” „… the active management of data assets and fosters the establishment of „Data quality controlling“ as an …” „… Controlling/Performance Management an der Universität St. Gallen. Prof. Dr. Klaus Möller ist Direktor des Instituts für …”

Jörg Trumpetter, Nils Meinken Monetäres Schadenspotenzial von Datenqualitätsfehlern S. 567-576

„… bottom line, in: TDWI Report, 2002. English, L. P., Total Information Quality Management: A Complete …” „… , http://www.qfe.de/kompetenzen/qualitaets-methoden.html, Stand: 07.03.2016. Redman, T. C., Data Quality Management Past, Present, and Future: Towards a …” „… Management System for, in: Sadiq, S. (Hrsg.), Handbook of Data Quality. Research and Practice, Heidelberg …”

„… The Certified Management Accountant CMA ˇ in Germanspeaking Countries Jeff Thomson, CMA, CAE is …” „… president and CEO of IMA ˆ (Institute of Management Accountants) Prof. Dr. Klaus Möller holds the chair of …” „… Controlling/Performance Management and is director of the Institute of Accounting, Control and Auditing at the University …”

Hans-Martin Hellebrand Investitionen in junge Start-Ups als Innovationstreiber für etablierte Unternehmen S. 613-622

„… - Kriterium Bewertungsbandbreite Untergrenze Mittelwert Obergrenze Quality Management Team 0-$500,000 300.000 …” „… ausgerichtet sein, um sicherzustellen, dass das Management des Start-Ups nicht unnötig lange in …” „… Strength of Management Team 30% 100% 30% Size of Opportunity 25% 150% 38% Product/ Technology 15% 125% 19 …”

Grundlagenliteratur zu Datenqualität und Controlling S. 628-629

„… von Interesse. Boris Otto Hubert Österle Corporate Data Quality Voraussetzung erfolgreicher …” „… basieren auf den Ergebnissen des Konsortialforschungsprojektes des Kompetenzzentrums Corporate Data Quality …” „… Sadiq (Hrsg.) Handbook of Data Quality Research and Practice Heidelberg, Berlin: Springer 2013, 438 …”

doi.org/10.15358/0935-0381-2016-10

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Manfred Bruhn

Relationship Marketing

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

Volume 2012

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Literaturverzeichnis S. 426-459

„… Quality, in: Journal of Abnormal Social Psychology, Vol. 69, No. 1, S. 19–25.Adams, J./Rosenbaum, W. (1962 …” „… . (2009): The relationship between service quality and retention within the automated and traditional …” „… contexts of retail banking, in: Journal of Service Management, Vol. 20, No. 4, S. 455–472.Allen, N …”

6. Operativer Einsatz des Relationship Marketing S. 203-264

„… OrganisationBeschwerdemanagementCustomer Experience ManagementSchaubild 6-3: Merkmale der phasenübergreifenden Systeme zur …” „… AbstinenzQualitätsmanagementServicemanagementBeschwerdemanagementKundenwertmanagementVertriebPreisKommunikationLeistungPersonalCustomerExperienceManagementSchaubild 6-1: Systematisierung der operativen Instrumente des Relationship …” „… Experience Managements,(3) Instrumente des Beschwerdemanagements,Interaktionen der Kunden mit dem Produkt und …”

8. Kontrollphase des Relationship Marketing S. 299-355

„… das Management zum Ziel gesetzt, ihre Profitabilität messbar zu machen. Durch diese umfassende Analyse …”

doi.org/10.15358/9783800645510

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 38 (2016) Issue 3 ISSN Online: 0344-1369

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Stephan Zielke, Thomas Schielke Effects of Illumination on Store Perception and Shopping Intention: Shedding Light on Conflicting Theories S. 163-178

„… Abhandlungen Prof. Dr. Stephan Zielke, Walbusch Chair of Multi-Channel- Management, Schumpeter …” „… Schielke This paper analyses how store lighting influences store atmosphere, price and quality perception …” „… especially results in higher pleasure and shopping intention, while for price and quality perception …”

Katherina Bruns, Frank Jacob Value-in-Use: Antecedents, Dimensions, and Consequences S. 135-149

„… customer-relationship-management performance: a customer-based perspective from China. Managing Service Quality: An International …” „… generally reflected in the perceived quality (Zeithaml 1988), which can further contribute to customer value …” „… deliver the promised embedded value through product and service quality (Lemke et al. 2011). Thus, in line …”

Elisabeth Steiner, Udo Wagner Einfluss amodaler, sensorischer Verpackungsinformationen auf Assoziationen zum betreffenden Produkt S. 119-134

„… Desserts Using Word Association and Conjoint Analysis. Food Quality and Preference, 21(8), 930–937. Auvray …” „… Cognitive Responses and Overall Perceptions of Quality. Journal of Business Research, 42(3), 295–308. Couste …” „… Kaufverhaltenswirkungen von Nährwertkennzeichnungen auf Lebensmitteln. Marketing ZFP – Journal of Research and Management …”

Katja Gelbrich, Holger Roschk, Rufina Gafeeva A Cross-National Observation of Counter-Cultural Consumer Behaviour S. 150-162

„… Professor of International Management at the Catholic University Eichstätt-Ingolstadt, Auf der Schanz 49 …” „… : katja.gelbrich@ku.de. Holger Roschk is a Full Professor of Service Management at the Alpen-Adria-Universität Klagenfurt …” „… Management, Economics and Social Sciences at the University of Cologne, Universitätsstraße 22a, 50937 Cologne …”

doi.org/10.15358/0344-1369-2016-3

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