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Anke Hommer

2020

doi.org/10.34157/9783648134696

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Hans H. Bauer (ed.), Frank Huber (ed.), Carmen-Maria Albrecht (ed.)

2007

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„… ., Tomczak, T. (2007):Driving Employees’ Brand-Building Behavior: The Relative Importance and Interaction of …”

doi.org/10.15358/9783800650682

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Svend Hollensen, Marc Oliver Opresnik

2010

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Case 4: Heinrich Deichmann GmbH S. 344-358

„… entered into aggressive competition and brandbuilding efforts. However, the market is growing because of …”

doi.org/10.15358/9783800648702

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Browse Volumes: Marketing ZFP

MAR Volume 37 (2015) Issue 3 ISSN Online: 0344-1369

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„… brand-building process. On the other hand, they can contribute to building brand strength outside the company as …”

doi.org/10.15358/0344-1369-2015-3

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Rolf Eschenbach, Helmut Siller

2019

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5 Operatives Controlling S. 257-338

doi.org/10.34156/9783791045160

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