„… bough very infrequently. Many companies are not in a position to make even rough estimates of the share …” „… relationship. Those individuals to whom a customer feels the closest connection are also those to whom he or …” „… highest possible level of customer satisfaction is the ultimate goal of marketing. When customers are …”

„… costs are very high – often many times the price of spare parts or service. Manufacturers need to have …” „… the individual firm• explain the major steps in pricing decisions• explain how the product life cycle …” „… productLowHighSupportservicesProductattributesCore productbenefitsDeliveryInstallationGuaranteesAfter-sales service? repair …”

„… offer to make it worth a higher price instead of charging the lowest price. For example, Sony builds …” „… recognize that the cost structures of product are very significant, but they should not be regarded as sole …” „… luxury-performance cars in the higher-income segment, this required charging a premium price. In contrast, when it …”

„… communicationDirect exposure to se-• lect individuals within a target marketMessages can be • targetedHigher cost per …” „… web is a very high involvement medium. In addition, unlike traditional media, the web is a medium by …” „… customers do not return is delivery problems. As the customer expectations are very high in this regard …”

„… enjoying it. How about you?Alina: Yes, very much. It’s very interesting. Forming relationshipsForming …” „… , I have a session tomorrow on Metaverse and Media.Jan: Sounds fascinating. I have a very good friend …” „… as a hunting trip, looking for the right person in a very targeted way. It can also be a fishing …”

„… . Firstly,customers anticipate that overall costs for acting in anuntrustworthy manner are very high for reputation …” „… ; Swoboda and Batton 2020).Research has shown that a high corporate reputationleads to several benefits …” „… amongst different stakeholdergroups. These benefits may trigger higher profitabilityfor a well reputed …”

„… . The individual effort required has the highest influence on achieving the goal of convenient usage …” „… 007 151, E-mail: fjacob@ escpeurope.eu. * Corresponding author How Individuals Assess Value-in-Use …” „… business, such a kilogram is worth more than $120,000” (N.N. 2017, p.19). This perception stands in stark …”

„… m-payment services in retail stores, this study combines the individual disposition to adopt and use …” „… of technological change has accelerated due to the advent of advances such as high-speed mobile …” „… insecurity (Parasuraman and Colby 2015). The four individual dimensions of TRI 2.0 are defined as follows …”