Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 215–216 Editorial 215–216
- 217–248 Abhandlungen 217–248
- 249–258 Kontaktstudium 249–258
- 259–260 In memoriam Franz Böcker 259–260
- 261–264 Literatur 261–264
- 265–279 Forum 265–279
- 280–284 Marketing-Notizen 280–284
2 Treffer gefunden
- „... dem Händler stär ker von der Zufriedenheit mit der Serviceleistung beein flußt wird. Ulrike de ...” „... ) . Wilhelmstraße � - 8000 München 40. Telefon : 0 89/3 8 1 89·0. Telex : 5 2 1 5 085 bcck d. Telefax : 0 89/38 ...” „... : 06811302-45 32. Teletex: 5 186817 533. Herausgeber: Univ. -Prof. Dr. Erwin Dicht!. Mannheim, Un !v. -Prof ...”
- „... dem Ausmaß der Zu friedenheit und dem Marken- und Händlerwahlverhalten (vgl. Bauer, 1983 , S . 1 5 ...” „... Produktinvo1vements (vgl . Nolte, 1976, S . 5 1 7 f.) sind für die häufig zu beobachtende Mar ...” „... der .5 Produkt- Kauf- Kundendienstzufriedenheil zufriedenheil zufriedenheil Abb. 1 : Entwicklung und ...”